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As the Middle East fintech market is forecast to reach $3.45 billion by 2026, with the GCC as a key contributor (Statista, 2024), fintech startups have immense opportunities for growth. However, scaling operations across borders in this diverse and dynamic region presents unique challenges, particularly in compliance and regulatory alignment.
Navigating the GCC’s Regulatory Landscape
Each GCC country has its own regulatory framework, reflecting both global best practices and local market nuances. For instance, the UAE boasts fintech-friendly ecosystems like DIFC and ADGM, while Saudi Arabia has developed advanced regulatory sandboxes under the Saudi Central Bank (SAMA). Bahrain, a pioneer in fintech in the region, has built a reputation for fostering innovation through its open banking regulations.
The importance of compliance in fintech cannot be overstated. “Regulatory compliance is not a roadblock; it is an enabler of trust and long-term growth in the fintech industry,” says Khalid Al-Jasser, CEO of SAMA. Startups that proactively align with these frameworks demonstrate credibility to stakeholders and lay the foundation for sustainable success.
Cross-Border Scaling: Challenges and Opportunities
While the GCC shares a unified economic vision through initiatives like Vision 2030, businesses must account for jurisdiction-specific requirements to scale effectively. A significant challenge lies in maintaining operational consistency while adapting to diverse legal and market conditions.
For example, Qatar’s implementation of open banking policies mirrors Bahrain’s early adoption, creating opportunities for fintechs that can leverage these trends. Meanwhile, digital payments in Saudi Arabia have surged, with mobile payments increasing by 45% in 2023 (KPMG, 2023). This highlights the demand for innovative financial solutions tailored to local consumer behaviours.
Harnessing Technology to Drive Innovation
The fintech sector in the GCC is characterised by its embrace of technology. According to McKinsey, embedded finance in the region is set to grow by 60% annually over the next five years, presenting significant opportunities for fintechs to offer integrated, user-centric solutions.
However, operational resilience is just as critical as innovation. Mark Smith, Regional Head of Fintech Solutions at EY, notes, “The true differentiator for fintechs is their ability to scale seamlessly while maintaining robust operational and compliance frameworks.”
Talent Acquisition: A Competitive Edge
Scaling fintech operations requires not only technological investment but also access to skilled talent. In the GCC, where fintech is growing exponentially, the war for talent is particularly fierce. A LinkedIn report highlights that 75% of candidates assess a company’s employer brand and culture before applying, underscoring the importance of building an attractive workplace.
Implementing inclusive hiring practices can give fintechs a competitive edge. A 2023 PwC survey revealed that companies prioritising diversity and inclusion achieved a 20% increase in employee retention. Moreover, leveraging global talent networks and data-driven insights can help organisations attract professionals who drive innovation and business growth.
Unlocking Growth with the Right Partner
Scaling a fintech startup across the GCC requires a fine balance between seizing market opportunities and navigating regulatory complexities. Startups that succeed are those that invest in compliance, leverage technology for operational excellence, and build inclusive teams. As the region continues to grow as a global fintech hub, the right strategies and partnerships will set businesses apart.
At j. awan & partners, we specialise in supporting fintechs through tailored GRC (Governance, Risk, and Compliance) services. From ensuring multi-jurisdictional regulatory alignment to designing bespoke talent strategies and operational frameworks, we are your partner in navigating the complexities of scaling across the GCC.
Contact us today at info@jawanpartners.com to explore how we can help your fintech thrive in a competitive landscape.
Together, let’s build resilient, innovative, and successful fintech ventures.
Scaling Fintechs Across the GCC: Compliance and Cross-Border Strategies
The GCC region is witnessing rapid growth in fintech innovation, driven by government initiatives and favourable regulatory environments.


Scaling Fintechs Across the GCC: Compliance and Cross-Border Strategies
The GCC region is witnessing rapid growth in fintech innovation, driven by government initiatives and favourable regulatory environments.
As the Middle East fintech market is forecast to reach $3.45 billion by 2026, with the GCC as a key contributor (Statista, 2024), fintech startups have immense opportunities for growth. However, scaling operations across borders in this diverse and dynamic region presents unique challenges, particularly in compliance and regulatory alignment.
Navigating the GCC’s Regulatory Landscape
Each GCC country has its own regulatory framework, reflecting both global best practices and local market nuances. For instance, the UAE boasts fintech-friendly ecosystems like DIFC and ADGM, while Saudi Arabia has developed advanced regulatory sandboxes under the Saudi Central Bank (SAMA). Bahrain, a pioneer in fintech in the region, has built a reputation for fostering innovation through its open banking regulations.
The importance of compliance in fintech cannot be overstated. “Regulatory compliance is not a roadblock; it is an enabler of trust and long-term growth in the fintech industry,” says Khalid Al-Jasser, CEO of SAMA. Startups that proactively align with these frameworks demonstrate credibility to stakeholders and lay the foundation for sustainable success.
Cross-Border Scaling: Challenges and Opportunities
While the GCC shares a unified economic vision through initiatives like Vision 2030, businesses must account for jurisdiction-specific requirements to scale effectively. A significant challenge lies in maintaining operational consistency while adapting to diverse legal and market conditions.
For example, Qatar’s implementation of open banking policies mirrors Bahrain’s early adoption, creating opportunities for fintechs that can leverage these trends. Meanwhile, digital payments in Saudi Arabia have surged, with mobile payments increasing by 45% in 2023 (KPMG, 2023). This highlights the demand for innovative financial solutions tailored to local consumer behaviours.
Harnessing Technology to Drive Innovation
The fintech sector in the GCC is characterised by its embrace of technology. According to McKinsey, embedded finance in the region is set to grow by 60% annually over the next five years, presenting significant opportunities for fintechs to offer integrated, user-centric solutions.
However, operational resilience is just as critical as innovation. Mark Smith, Regional Head of Fintech Solutions at EY, notes, “The true differentiator for fintechs is their ability to scale seamlessly while maintaining robust operational and compliance frameworks.”
Talent Acquisition: A Competitive Edge
Scaling fintech operations requires not only technological investment but also access to skilled talent. In the GCC, where fintech is growing exponentially, the war for talent is particularly fierce. A LinkedIn report highlights that 75% of candidates assess a company’s employer brand and culture before applying, underscoring the importance of building an attractive workplace.
Implementing inclusive hiring practices can give fintechs a competitive edge. A 2023 PwC survey revealed that companies prioritising diversity and inclusion achieved a 20% increase in employee retention. Moreover, leveraging global talent networks and data-driven insights can help organisations attract professionals who drive innovation and business growth.
Unlocking Growth with the Right Partner
Scaling a fintech startup across the GCC requires a fine balance between seizing market opportunities and navigating regulatory complexities. Startups that succeed are those that invest in compliance, leverage technology for operational excellence, and build inclusive teams. As the region continues to grow as a global fintech hub, the right strategies and partnerships will set businesses apart.
At j. awan & partners, we specialise in supporting fintechs through tailored GRC (Governance, Risk, and Compliance) services. From ensuring multi-jurisdictional regulatory alignment to designing bespoke talent strategies and operational frameworks, we are your partner in navigating the complexities of scaling across the GCC.
Contact us today at info@jawanpartners.com to explore how we can help your fintech thrive in a competitive landscape.
Together, let’s build resilient, innovative, and successful fintech ventures.